Whether it’s in the individual neighborhoods where we operate, or across the states we call home, Rita’s Franchisees, Treat Team members, and Cool Support Center staff stand united in our commitment to give back to the communities in which our Guests live and work. Quite simply, supporting the causes our Guests care about is another way we deliver on our brand promise of Happiness.
Rita’s & Alex’s Lemonade Stand Foundation: A Sweet Partnership
In 2006, Rita’s Italian Ice became a proud corporate partner of Alex’s Lemonade Stand Foundation (ALSF), a not-for-profit organization dedicated to funding pediatric cancer research and finding a cure for the disease. Named in honor of the late Alexandra “Alex” Scott, the foundation, a registered 501(c)(3) public charity, has raised more than $55 million to fight the disease that claimed its namesake’s life.
When embarking on the fundraising initiative, Rita’s set a goal to raise $100,000 by selling paper lemons to Rita’s Guests for $1 each at every store location. With the support of our Guests, Franchisees and Treat Team members, Rita’s raised a remarkable $510,000 for the foundation—more than five times the original goal.
Throughout the seven year partnership, Rita’s has raised $3.5 MILLION to help Alex’s Lemonade Stand Foundation fight childhood cancer.